SUFFERING WITH SUFFERFEST
SUFFERFEST'S REBRAND
PRODUCED BY DIRECTEUR

Studio shoots, all the rage in the fashion industry and increasingly common for cycling brands. It was a pleasure to be involved in this one, shooting the new campaign for Sufferfest, the training software platform, I found new levels of pain for the sake of authenticity. Produced by Directeur, with help from a talented team, this was a fantastic couple of days on set. 

We all must find our own road